4 Components of a Social Media Governance Model
22.05.12
Rather than policing employees, these organizations would be better served by a social media governance model -- a collection of policies, procedures and educational resources that allow you to manage social media internally. A sound social media governance model empowers your employees while keeping them accountable. It allows you to quickly recover from a blow to your brand, or even sidestep it completely. It helps you keep your social initiatives on track and aligned with your business’ strategic goals.
While many of the elements of a social media governance model will vary across industries and organizations, here are five fundamental components that should be part of any plan.
Social Media Policy A social media policy is the foundation of any social media governance model. Its purpose is twofold: to guide your employees and to protect your organization and your customers from risk. You should have a social media policy regardless of whether or not your business is actively engaged in a social media strategy. Facebook is on target to hit one billion users this year , and Twitter will soon have 500 million . Many of them are your employees, customers and competitors.
Source: PCWorld (blog)