Delta Galil sees full-year profit soar
Apparel and lingerie maker Delta Galil has recorded soaring fourth-quarter and full-year profits, which the firm attributed to its investment in innovation.
The company said today (14 February) that for the year ended 31 December, net profit rose 30% to reach US$27.4m. Sales increased 9% over the period to reach $678.8m.
Over the fourth-quarter net profit was up 34% to US$8.3m as sales rose 15% to $176.4m.
The company said the gains were due to its continued investment in "innovative products" including seamless shapewear, its sock programme with Nike and bra programmes for leading brands.
"The growth and expansion strategy of Delta Galil proved itself again in 2011," said CEO Issac Dabah.
"Delta invested significant resources in research and development, in cooperation with the leading global brands, to grow sales to existing and new customers by developing innovative products and expanding the portfolio of products in the categories of shapewear, sportswear, bras and activewear.
Sexy business is a brand that's been tried before as a brand, not always successfully. Why do you think it will be a winning strategy this time? First thing is, it's already a winning one. We are in the luxurious position of having a business that is
In all honesty I've naturally assumed this to relate to the sporting term and so to be intended to say something about “energetic strategy” more than a reference to gaming. Brand marketeers often try to use counterpoint to broaden appeal and avoid
