Designing for Growth Awarded Top Business Book of 2011
22.05.12
Co-authors Tim Ogilvie and Jeanne Liedtka cut through the hyperbole of
design to reveal a set of growth-generating methods that entrepreneurs
have used for decades. "Design thinking is a way for managers to explore
the future through affordable, in-market experiments," says Ogilvie. “It
is the antidote to a culture of debate.” Ogilvie is CEO of Peer Insight,
an innovation strategy firm based on DC’s Capitol Hill, where his teams
have applied design-based methods to public sector and non-profit
organizations as well as leading private sector firms such as Procter &
Gamble and Hewlett-Packard. “The needs in the social sector are
immense,” Ogilvie notes. “The tools of design thinking let us walk right
up to massive problems and simply learn-by-doing.”
About Tim Ogilvie, CEO of Peer Insight
Tim Ogilvie is CEO & Chief Inspiration Officer of Peer Insight and an
expert in service innovation, business model development and design
thinking. A visionary business leader with deep roots in
entrepreneurship, Tim leads Peer Insight consulting assignments for
Fortune 200 firms, non-profit organizations, and global governments. He
is a Visiting Lecturer at the University of Virginia Darden School of
Business, where he teaches customer-centered design. He is also a former
partner at Kaiser Associates, the global strategy consultancy.
Source: EON: Enhanced Online News (press release)