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It Now Requires The E-com Touch To Boost Indian Consumer Market

22.05.12

The Indian consumption story still continues to excite investors as they look at new sub-segments and back entrepreneurs, helping them gain leadership positions.

“I think there are still a lot of white spaces in the Indian consumer space, with a lot of small, fragmented players around. If you build leadership positions in these sub-segments, it may lead to high value creation and be satisfying for entrepreneurs,” said Vikram Nirula, Partner at India Value Fund Advisors, at the VCCircle Consumer Investment Summit 2012, held in Mumbai on March 21.

Nirula added that these sub-segments would emerge as stand-alone industries, citing the example of IVFA’s investment in a multiplex chain in 2000 (Fame India) and also in a grocery retail chain (Trinethra).

Moreover, the country’s young demography and the rise of women as consumers are the trends to be watched for. Also, e-commerce is likely to play an increasingly important role in core strategies of consumer businesses.

Source: VC Circle

Forum on National Strategy for Trusted Identities in Cyberspace

This forum on the National Strategy for Trusted Identities in Cyberspace (NSTIC) was held at Stanford University on January 7, 2011. It featured ...

Marketing Strategies of Amazon.com

by Melvin Ram

com has steadily grown from a burgeoning “dot-com” corporation into a multinational monster, a king in the domain of internet retail. com is obsessed with a fervor to serve consumer and shareholder alike. Its marketing strategies are near-legendary, and budding business should take a page – or several chapters – from Amazon. com History Jeff Bezos, Amazon....

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behavior business commerce consumer e grocery strategy - Read It!


Grocery e-commerce, consumer behaviour and business strategies
322 pages 		Grocery e-commerce, consumer behaviour and business strategies

Creator: Niels Kornum, Mogens Bjerre | Business & Economics - 2005
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena.
Publisher: Edward Elgar Publishing
The initial stages of consumer trust building in e-commerce: a study of Finnish consumers The initial stages of consumer trust building in e-commerce: a study of Finnish consumers

Creator: Kyösti Pennanen |
Furthermore, there is evidence that links pretesting to e-commerce. For instance , Tan (1999) and So and Sculli (2002) found that consumers use pretesting as a strategy for reducing risks in e-commerce. Buying heuristics refers to ...
Strategies for e-business, creating value through electronic and mobile commerce : concepts and cases
626 pages 		Strategies for e-business, creating value through electronic and mobile commerce : concepts and cases

Creator: Tawfik Jelassi, Albrecht Enders | 2008
For instance, you can segment markets according to customer types (ie consumers, corporate and ... Tesco.com, for example, focused initially on targeting upper- income shoppers with its online grocery service.
Publisher: Prentice Hall
Consumer behavior, organizational development, and electronic commerce, emerging issues for advancing modern socioeconomies
387 pages 		Consumer behavior, organizational development, and electronic commerce, emerging issues for advancing modern socioeconomies

Creator: Mehdi Khosrowpour | Business & Economics - 2009
However, many WBSS are disappearing from the Internet, so organizations are struggling to find new strategies in order to survive in the world of electronic commerce (Arlittet al., 2001; Lumpkin et. al, 2002; Van Slyke & Belanger, 2004; ...
Publisher: Igi Global
Organizational, Business, and Technological Aspects of the Knowledge Society, Third World Summit on the Knowledge Society, WSKS 2010, Corfu, Greece, September 22-24, 2010, Proceedings
539 pages 		Organizational, Business, and Technological Aspects of the Knowledge Society, Third World Summit on the Knowledge Society, WSKS 2010, Corfu, Greece, September 22-24, 2010, Proceedings

Creator: Miltiadis D. Lytras, Patricia Ordóñez De Pablos, Adrian Ziderman, Alan Roulstone, Hermann Maurer, Jonathan B. Imber | Computers - 2010-10-16
Hansen, T., Beckmann, SC: Understanding consumer adoption of online grocery shopping: Results from Denmark and Sweden. In: Kornum, N., Bjerre, M. (eds.) Grocery E- commerce: Consumer Behaviour and Business Strategies, pp. 97–121.
Publisher: Springer-Verlag New York Inc