Fanminder Releases Version 2
Bolstered by strong customer growth and high-profile investors, social mobile loyalty startup, Fanminder, announced the latest version of its online offers service, Fanminder 2.0.
With Fanminder 2.0, small businesses get simple, first-of-a-kind customer marketing tools (e.g., coupons, daily specials, giveaways, sales notices) that help convert their online customers into in-store buyers. Do-it-yourself small storefront owners use Fanminder’s web-based control panel to easily design and publish offers in less than two minutes that reach their customers on the social web, online, mobile and email. Fans then view these offers on their computer, tablet or mobile phone and redeem them in the store with their phone. All redemptions are tracked in a dashboard, “closing the loop” for the business owner with virtually no effort by him or his staff.
“Fanminder’s emphasis is on simplicity and ubiquity,” says Greg Sterling, Senior Analyst Opus Research. “I’ve been impressed by how the product has evolved and its thoughtful approach to solving the challenge of social and mobile loyalty for small business.”
It offers one discount a day, usually of 50 to 90 percent off, that can be used towards a purchase on a select retailer's website. Other companies that are dangling deals before a national audience are daily deal aggregator sites such as Offers.com,
