Equinix's CEO Discusses Q4 2011 Results - Earnings Call Transcript
Equinix ( EQIX ) Q4 2011 Earnings Call February 15, 2012 5:30 PM ET
Operator
Good afternoon, and welcome to Equinix Conference Call. [Operator Instructions] Also today's conference is being recorded. If anyone has any objections, please disconnect at this time. I'd like to turn the call over to Katrina Rymill, VP of IR. You may begin.
Katrina Rymill
Good afternoon, and welcome to today's conference call. Before we get started, I would like to remind everyone that some of the statements that we'll be making today are forward-looking in nature and involve risks and uncertainties. Actual results may vary significantly from those statements and may be affected by the risks we identified in today's press release and those identified in our filings with the SEC, including our most recent Form 10-K filed on February 25, 2011, and Form 10-Q filed on October 28, 2011. Equinix assumes no obligation and does not intend to update or comment on forward-looking statements made on this call. In addition, in light of Regulation Fair Disclosure, it is Equinix's policy not to comment on its financial guidance during the call, unless it is done through an exclusive public disclosure.
This will help increase your visibility in the search process because the more key words you can provide the better. He also pointed out that being “local” is a strong marketing tool that you should take advantage of. Build your website and social
The following are five such strategies have had their day and as such, are better left out of any modern marketing strategy. Once a staple of most business marketing strategies, direct mail has long since lost its luster. It's not that anything much
Even if consumers are not yet using social media to make purchases, that does not mean merchants can or should dismiss its impact where increasing brand visibility, building customer loyalty and gaining marketing insights. What other non-sales related