Why you should be investing in mobile business
22.05.12
As of November 2011, 91.4 million people in the United States owned smartphones, according to comScore. That was an 8 percent increase over just a few months before.
If the trend continues, as most analysts and smartphone vendors believe it will, the number of individuals with a smartphone will be close to, if not exceed, 100 million by March 2012; that's nearly one out of three Americans. And that's not including the number of people using iPads and tablet PCs, which was well over 15 million as of June 2011, according to CTIA.
Who are these people and what are they doing with these mobile devices?
They are your customers, your employees and your partners, and more than 40 percent of them are using their mobile devices to browse the web (and shop online) and download apps. And that percentage is expected to increase. However, a majority of businesses have failed to create a mobile version of their website, or a mobile app.
Does that mean that every business or organisation needs a mobile website? No. But if you currently have a B2C or B2B digital presence and/or the people you do business with are mobile, it's time you had a mobile strategy.
Source: Techworld.com