NIKE, Inc. Announces Strategic Partnership to Scale Waterless Dyeing Technology
22.05.12
The partnership is illustrative of NIKE,
Inc.âs long-term commitment to designing and developing the most
superior athletic performance products for athletes and its overall
sustainable business and innovation strategy.
âWaterless dyeing is a significant step in our journey to serve both the
athlete and the planet, and this partnership reinforces Nikeâs long-term
strategy and deep commitment to innovation and sustainability,â says
Eric Sprunk, Nikeâs Vice President of Merchandising and Product. âWe
believe this technology has the potential to revolutionize textile
manufacturing, and we want to collaborate with progressive dye houses,
textile manufacturers and consumer apparel brands to scale this
technology and push it throughout the industry.â
Nike has been exploring this technology for the past eight years and
expects to showcase cutting edge apparel using textiles dyed without
water at events later this year, with an eye towards scaling the
technology for larger production volumes.
Source: Victoria Times Colonist