Sony's Hirai describes 'tie-in' revival strategy
22.05.12
Sony is to shift strategy to further lock-in customers with hardware and software linked via proprietary online networks, according to comments made by new chief Kazuo Hirai.
The Japanese electronics giant has always been one of the more aggressive manufacturers wen it comes to proprietary standards and far from backing off the strategy, new chief executive and former PlayStation boss Kazuo Hirai says the company will return to profit by doing more of the same.
Hirai told a group of journalists at the firm's company HQ that he would 'evolve' the company to be more like the PlayStation gaming business. "Hardware drives software, and software drives hardware, and it's all tied in by the network," he said.
Sony has struggled to compete with upstart rivals such as the Korean electronics giant Samsung, not helped by natural disasters and a surging Japanese currency. Compared to those rivals, Sony has the unique resource of substantial content industry holdings such as the firm's videogames, music and movies divisions.
Source: PCR-online.biz