Balihoo Promotes Shane Vaughan to Chief Marketing Officer
22.05.12
Vaughan also manages the Balihoo service teams providing marketing
services to the company’s expanding list of national brand clients,
including Kohler, Pearle Vision, Geico and 1-800-DOCTORS. Vaughan first
joined Balihoo in 2007 as vice president of marketing, and has led the
company's effort to help national brands raise visibility and increase
sales through local dealers, agents, distributors, retailers and
franchisees.
"Shane's proven leadership abilities and passion for marketing
innovation, combined with a deep understanding of Balihoo's business and
the market sector as a whole, make him uniquely qualified to take on the
role of CMO," said Pete Gombert, founder and CEO of Balihoo. "We look
forward to building on our significant company growth, and Shane's
vision will continue to help Balihoo and our customers navigate the
changing marketing landscape."
Vaughan is currently a nominee for the SEMPO
Board of Directors where he intends to bring client-side perspective
on the localization of digital marketing to help expand the
organization's influence. SEMPO is the leading international
organization for the search and digital marketing profession. He’s also
a former Google Tech Council member, a 10-person advisory council
chartered with providing search and internet marketing insight to Google.
Source: EON: Enhanced Online News (press release)