Heineken USA Names Gutierrez Heartland Sales Director
At Heineken USA, Gutierrez will be responsible for developing the Heartland Zone's business plan and budget, while assigning goals and managing distributor execution across the portfolio. He will play a key role in the selection, execution and assessment of brand retail marketing programs, as well as the zone's pricing and gross profits to ensure delivery of regions financial objectives.Gutierrez brings more than 14 years of international sales, marketing and business development experience to Heineken USA. Most recently, Gutierrez served as the America and Asia export director for Cerveceria Cuauhtemoc Moctezuma in Monterrey, Mexico, where he lead a diverse, multicultural team to develop brand sales and equity in 40 countries in concert with 45 commercial partners.
In addition to his experience at Cuauhtemoc Moctezuma, Gutierrez held positions as business development manager, Gulf Zone, field marketing executive for FEMSA Cerveza and North Texas district sales manager for Inbev USA.
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