Health Insurer Strategies to Harness the Limitless Potential of Mobile Smart ...
Experts say that health plans should at the very least allow members to use mobile devices for basic services, such as viewing claims information and locating network providers and pharmacies using the device’s internal global positioning system. But what other functions should health plans offer to provide real value to members, physicians and brokers, and greater efficiencies for themselves? What pitfalls exist and safeguards should be employed?
Join us on March 29 to hear three health plan executives detail what new strategies they’re using to harness the limitless power of mobile apps. In 60 minutes of expert presentations followed by 30 minutes devoted to your questions, you’ll get detailed information on topics including:
How to design the most effective payer apps, Strategies for overcoming historical barriers to consumer adoption and engagement, How to evolve your organization to deliver great apps: structure, process, people, Strategies for
customer savvyness and reliance on mobile phones for purchasing services is actually growing at a faster rate for the older generation relative to the younger generation," said Arturo Pereyra, marketing and business development director at Oracle.
