Global C-suite Survey Reveals Companies Not Investing in Key Factors for Growth
/PRNewswire/ -- A survey of 500 C-suite executives worldwide conducted by global brand consultancy Wolff Olins has revealed that, although companies recognize the important factors required to generate long-term growth, many are not investing resources and energy into them."Traditional ways of doing business are not generating growth and global economies are suffering without it," said Karl Heiselman, CEO of Wolff Olins. "We believe there are very clearly identifiable actions or behaviors associated with high-growth companies such as Amazon, Google, Nike and Paypal that other businesses can use to thrive. Change is daunting, but the opportunities for businesses that adopt these new ways of doing business are enormous."
Wolff Olins identified five key behaviors associated with high-growth companies, which the consultancy calls "Game Changers," who are successfully responding to rapid changes in consumer demand and technology-driven services. The survey was designed to determine whether other leading organizations recognize the importance of these characteristics and if and how they are adopting similar behaviors within their own companies.
"We don't comment on compensation matters," a company spokesperson said in an email. The company has just completed a major reorganization of its executives that suggests social computing capabilities will be emphasized even more so than in the past.
“It's a massive shift in consumer behavior – from consumption of information from traditional media sources to information and content found in social media and networks.” Says Mark Fidelman, a social business strategy blogger and one of the chief
One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on
