PR heritage/skills can supercharge marketing's future
22.05.12
I've written many times about the need for agencies to evolve rapidly to take advantage of the opportunities afforded by social media to deliver more compelling strategies and services to their clients.
So, in that vein, imagine an agency that spans paid, owned, earned, and shared media.
Imagine an agency that can supercharge communications activity with multimillion dollar advertising and direct marketing budgets that dwarf the numbers normally allocated to PR strategy and campaigns.
Imagine an agency borne squarely of the world of PR, with the natural feel and heritage that intrinsically brings with it.
Imagine an agency with the ability to lead but also to tap into group partners across the advertising, marketing, CRM, digital, mobile, and PR disciplines.
Imagine an agency helmed by someone regarded as one of the top 5 digital gurus in the business.
That "agency" is Social@Ogilvy , and it was announced to the world on Monday at the start of Social Media Week by global managing director John Bell, who also led the unit's brainchild, Ogilvy PR's 360 Digital Influence group.
Source: PRWeek