KCSA CEO Jeff Corbin Tackles Impact of Social Media on Investor Relations With ...
22.05.12
/PRNewswire/ -- Jeff Corbin, CEO of KCSA Strategic Communications, a leading integrated communications firm specializing in public relations, investor relations and marketing services, released the second edition of his book
Investor Relations: The Art of Communicating Value .
In this edition, Mr. Corbin added a chapter titled "IR Communication in the 21st Century: Social Media," in which he carefully laid out the ever-changing social media landscape and detailed best practices for incorporating social media into investor relations planning.
"There is no questioning that social media is here to stay and, just like the Internet was at the turn-of-the millennium, it will continue to transform the way in which individuals and businesses communicate with one another," said Mr. Corbin. "Investors are increasingly coming to expect that public companies will communicate with them and provide color to their business plans and corporate stories through social media channels. Just like the IR section of a company's corporate website used to be a 'nice to have' but now is required of public companies, so too will social media eventually become commonplace. Publicly traded companies need to ask themselves whether to incorporate social media communications into their IR efforts now, before the book on social media regulation has been written, or wait until later, when investors not only demand it, but require it."
Source: Sacramento Bee