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Nestle Biting Into $8 Billion Premium Market for Chocolate Growth: Retail

22.05.12

Nestle SA (NESN) , known for mass-market chocolates like the KitKat bar, is trying to get a bigger piece of the growing market for fancier sweets. Its idea: customized confections.

Internet shoppers in Switzerland and Liechtenstein can order a Maison Cailler taster pack with five kinds of chocolate. After completing an online survey to determine a “chocolate personality,” recipients get a bigger box with flavors and cocoa content selected for those particular taste buds.

Luxury products can succeed even amid the economic downturn, said Laurent Freixe, head of Nestle’s European business. Global sales of premium chocolate are growing faster than the overall market and may be worth about $8 billion a year, according to market researcher Mintel.

“It may sound counter-intuitive, but what’s happening in the crisis is a quest by consumers for value, for more- affordable product, but also for products that overtake their expectations,” Freixe said. “And what is squeezed in the middle is mainstream products.”

Source: Bloomberg

Forum on National Strategy for Trusted Identities in Cyberspace

This forum on the National Strategy for Trusted Identities in Cyberspace (NSTIC) was held at Stanford University on January 7, 2011. It featured ...

Avangate Sets Strategy for 2011: Fully Integrated Solution for ...

by admin

Avangate, full service provider of electronic software distribution and partner management solutions for software companies, sets strategy for 2011, continuing the focus on sales channel integration. The new solution will address eCommerce and channel managers’ specific needs while offering overall business advantages resulting from the multi-channel integration....

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business commerce e global small strategy - Read It!


Global E-Commerce Strategies for Small Business
220 pages 		Global E-Commerce Strategies for Small Business

Creator: Eduardo da Costa | Business & Economics - 2003-04-01
How small businesses can use the Internet and e-commerce to succeed in the global marketplace.
Publisher: The MIT Press
E-Commerce Adoption and Small Business in the Global Marketplace, Tools for Optimization
343 pages 		E-Commerce Adoption and Small Business in the Global Marketplace, Tools for Optimization

Creator: Brychan Thomas, Geoff Simmons | Business & Economics - 2010-01-01
REFERENCES Andersen, A., & National Small Business United. (1998). Survey of Small and Medium-sized Businesses. Auger, P. (2005). ... E-business e-commerce evolution: perspective and strategy. Managerial Finance, 27(7), ...
Publisher: Business Science Reference
Managing information technology in a global environment, 2001 Information Resources Management Association International Conference, Toronto, Ontario, Canada, May 20-23, 2001
1202 pages 		Managing information technology in a global environment, 2001 Information Resources Management Association International Conference, Toronto, Ontario, Canada, May 20-23, 2001

Creator: Information Resources Management Association. International Conference, Mehdi Khosrowpour | Business & Economics - 2001-05-01
WEB INITIATIVES & E-COMMERCE STRATEGY: HOW DO SMALLER FIRMS COMPARE? Ron Craig, Alex Murray Wilfrid Laurier University, Waterloo, ON, ... It is driven by both improved and new business models facilitated by information technology.
Publisher: IGI Global
Electronic commerce 2006, a managerial perspective
792 pages 		Electronic commerce 2006, a managerial perspective

Creator: Efraim Turban | Business & Economics - 2006
Japan" is at vahoo.co.jp); price products in local currencies; and base terms, conditions, and business practices on ... We close our discussion of global e- commerce with a reference to the Real-World Case that concludes this chapter.
Publisher: Prentice Hall
Business web strategy, design, alignment and application
382 pages 		Business web strategy, design, alignment and application

Creator: Latif Al-Hakim, Massimo Memmola | Business & Economics - 2009
In other words, how can e-business help the firm achieve its overall objectives, as established in its general business strategy? Thus it is important to bear in mind that the company's overall strategy and global objectives are the ...
Publisher: Information Science Publishing

business commerce e global small strategy - News


Mobile Commerce Company Digby Raises $8 Million
Techzone360 - Apr 19, 2011
Digby's Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices. The applications help retailers to optimize their mobile strategy and unify their Web, in-store and

GSI Commerce announces two new executive appointments
istockAnalyst.com (press release) - Apr 18, 2011
As president, Gagnon, reporting directly to Saridakis, will utilize his 28 years of business and technology experience to further integrate e-Dialog into other GSI Global Marketing Services companies, including Fetchback, ClearSaleing, M3 Mobile and

Criteo Announces Record First Quarter Growth in the UK
PR Newswire UK (press release) - Apr 19, 2011
Greg Coleman, former Huffington Post President and Yahoo! sales executive, joined Criteo as president to oversee global business strategy. Max Ueno, former President and CEO of both DoubleClick Japan and Become Japan, also recently joined Criteo as

Walmart taps into Silicon Valley expertise
Financial Times - Apr 19, 2011
Walmart taps into Silicon Valley expertise Eduardo Castro-Wright, Walmart's vice-chairman, said: “We are expanding our capabilities in today's rapidly growing social commerce environment.” Walmart is yet to develop a clear social commerce strategy.

80+ Upcoming Social Media & Tech Events
Mashable - Apr 19, 2011
Social Media Business Summit, exclusive to BlogWorld, is the world's largest social media business conference where business owners, marketing executives and global brands learn strategies, tools and technologies to grow their businesses with social