Sony to set plans for Whitney Houston catalog
LOS ANGELES - Sony Music executives will meet this week in New York to determine a strategy for marketing the nine albums, soundtracks and compilations that feature Whitney Houston, the pop singer who died on Saturday at age 48, according to two people familiar with the plans.
Executives will also discuss stepping up marketing efforts for the upcoming film "Sparkle," a low-budget movie starring Houston that will be released in August, and for the accompanying soundtrack on which she sings two songs, added one of the people with knowledge of the conversations.
Houston's death is the second in three years for a top-tier Sony Music artist. In 2009, following Michael Jackson's death, the New York-based company aggressively marketed Jackson's prior albums, selling more than 8.2 million in the U.S. and more than 35 million worldwide, according to Billboard.
Sony executives are expected to wait until after the results of an autopsy are known before re-releasing albums or otherwise openly marketing the late singer, according to one of the people familiar with the conversations. A tribute concert featuring other Sony artists and those with whom Houston had worked in the past is also being contemplated, this person said.
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hand drawing a diagram with the balance between time, quality and money in a project development