Prominent Digital Advertising Executive Andrew Kraft Joins AppNexus as Vice ...
/PRNewswire/ -- AppNexus, the world leader in real-time advertising technology, announced today that Andrew Q. Kraft, an experienced and highly respected executive in digital advertising, is joining the company as Vice President of Business Development. In this newly created role Kraft will be responsible for identifying and fostering strategic partnerships within the online advertising ecosystem. He will report to AppNexus President Michael Rubenstein."We're thrilled to welcome Andrew to AppNexus. He brings a wealth of industry contacts, an outstanding reputation, and a strong track record as a creative deal maker, all of which will be invaluable assets to AppNexus as we grow our business," said Michael Rubenstein, President, AppNexus. "Bringing on Andrew as Vice President of Business Development is further evidence that AppNexus is building the industry's best leadership team."
Kraft comes to AppNexus from Collective where he served as Senior Vice President, AMP® Publisher Solutions. At Collective, he led business development for the company's audience management and monetization platform, working closely with both top-tier advertisers and publishers. Previously, Kraft served as Vice President Member Services and Revenue Development for the Interactive Advertising Bureau (IAB), where he gained unique insight into the business and sales functions of companies involved in the programmatic buying and selling of ads. Kraft also founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies.
The roadtrip was the idea of a longtime Vancouver dealmaker, David Hodge, whose Zimtu Capital (TSX: V.ZC, Stock Forum) is a tiny mechant bank and issuer with private and public holdings in a handful of exploration firms and property claims across