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T-Mobile Announces “Challenger Strategy” & 4G LTE Investment

22.05.12

Now that T-Mobile and AT&T have moved past their disastrous merger attempts both of them are finally getting back to improving their networks. T-Mobile USA CEO and President Philipp Humm  today outlined the company’s “reinvigorated challenger strategy” which is a sort of take on “affordable 4G.” This 4G plan is part of them building out their LTE network for a launch in 2013. The main two prongs of the effort are:

An investment in attracting and retaining customers which includes aggressively pursuing the B2B market, ramping up advertising spending, and attracting new MVNO partners. A $4 billion investment over time into network modernization and LTE deployment. Over the next two years, this represents approximately $1.4 billion in incremental network investment.

Check out the full details in their announcement below:

Source: BerryReview

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