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What are some newsworthy marketing-related stories I could use for a Radio Interview?

I'm conducting a radio Interview for my class and its going to be with a marketing professor. Topics might include marketing strategy or research, internet marketing, consumer behavior, new product development and management, brand or sales management,


How about:

From a marketing perspective, what is the best strategy to help a company overcome well-publicized recalls (like recent Peter Pan recall) or actual illness from their product (like in Taco Bell e-coli)?

Was the

Industrial Defender Taps Former Symantec and Core Security Technologies ...

“As Industrial Defender looks to accelerate our growth and expand the Company’s leadership position, we wanted a strong marketing leader with a proven record,” said Brian Ahern, president and CEO of Industrial Defender. “Kim’s extensive track record of building successful marketing programs around emerging technologies within rapidly changing markets adds a key element to our management team. Her passion for the customer and established reputation for fueling revenue growth will further enable Industrial Defender to meet the needs of this evolving market.”

“I’ve joined Industrial Defender for one simple reason,” said Kimberly Legelis, vice president of marketing, Industrial Defender. “I believe the critical infrastructure of our country and others is at substantial risk and Industrial Defender has the expertise to mitigate that risk. Industrial Defender has spent the last decade specializing in the security and management challenges of SCADA and other industrial control systems that operate critical infrastructure like power generation facilities, oil refineries, chemical plants, and the like. The Company has the technology, domain expertise, and market leadership to make a real difference in securing the infrastructure we rely upon in every aspect of our lives. I want to be part of that.”

Future Consumers, Lifestyles and Online Communities - impact of new technology, communications, wireless networking on business and personal life. Patrick Dixon - Futurist / Futurologist conference ...

Future of Telecom and Consumers. Belgacom client event - 700 CEOs and CIOs by conference keynote speaker Dr Patrick Dixon. Future of ...

Growing your Business by Hiring Assistance | International ...

The fact that is gathered from International Coach Federation’s Coaching Client Study shows that the ROI of the coached companies increased significantly until seven times from the starting up investment.

business international management marketing strategy - Read It!


International marketing strategy
408 pages
International marketing strategy

"The publication of this book demonstrates that the text is a recognized classic in the discipline. It has withstood the test of time in one of the toughest marketplaces - that of business scholars, teachers, students and practitioners.

The Past, Present and Future of International Business & Management
647 pages
The Past, Present and Future of International Business & Management

GLOBAL MARKETING STRATEGY: PAST, PRESENT, AND FUTURE Susan P. Douglas and C. Samuel Craig ABSTRACT In examining the issues relating to global marketing strategy, scholars have primarily focused on marketing opportunities in the ...

International marketing strategy, analysis, development and implementation
462 pages
International marketing strategy, analysis, development and implementation

Buzzell, RD (1968) 'Can you standardise multinational marketing?'. Harvard Business Review, 46 (6): 101-14. Cagni, R (2006) 'Think global, act European', available at www.strategy-business.com Cranfield School of Management (2007) ...

Chinese economic transition and international marketing strategy
322 pages
Chinese economic transition and international marketing strategy

Currently, he is Strategy, Entrepreneurship and Operations Management Subject Leader and Course Leader for full-time MBA ... DAVID REID is the Benjamin Forman Chair of International Business at the Rochester Institute of Technology and ...

Blue Ocean Strategy, How to Create Uncontested Market Space and Make Competition Irrelevant
240 pages
Blue Ocean Strategy, How to Create Uncontested Market Space and Make Competition Irrelevant

A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

business international management marketing strategy - News


Top job offers underline importance of MBA
business organizations in the Gulf region also. He said that a number of top-ranking MBA schools across the world place more emphasis on marketing communication, consumer behavior, supply chain management and even international marketing strategy.

Morgan Stanley Smith Barney Shifts Leadership Ranks
Morgan Stanley Smith Barney Shifts Leadership Ranks Ben Huneke has been named head of MSSB strategy and business management and will also serve as a senior liaison to the MSSB's international business, Morgan Stanley's institutional business and MSSB and corporate functions for MSSB.

People moves
Manulife Asset Management at December 31, 2010, assets under management were C$209 billion ($210 billion). Crisil has appointed Gabriel David as global head of business development and marketing for its global research and analytics business.

Force Protection Appoints Chief Human Resources Officer
These forward looking statements include, among other things: the growth, demand and interest for Force Protection's services and vehicles; the ability to meet current and future requirements; and, the Company's execution of its business strategy and

MDI Gurgaon successfully concludes summer placements 2011
Prominent recruiters who offered Information Management roles included Cognizant, HP India, Keane, TCS, Wipro, etc. Strategy and International Business profiles were also offered at international locations by companies such as Asian Paints and Corning.