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Silicon Valley Co Adchemy Appoints VPs

Advertising technology company Adchemy has appointed Judy Madden, vice president of human resources and Alexander Castro, vice president of product strategy and management, to its management team. Adchemy is a Silicon Valley company backed by Accenture , August Capital , Mayfield Fund and Microsoft .

PRESS RELEASE

Adchemy, Inc., a leading advertising technology company, today announced the appointment of Judy Madden, vice president of human resources (HR), and Alexander Castro, vice president of product strategy and management, to its management team. The addition of Ms. Madden and Mr. Castro comes at a time of significant growth and expansion for Adchemy as market demand for the company’s intent-based paid search advertising technology continues to accelerate.

“This is an exciting time for Adchemy as paid search undergoes massive transformation, where the reliance on keywords alone for effective ad campaigns has run its course,” said Murthy Nukala, CEO, Adchemy. “It is crucial for us to have a deep leadership bench in place as more and more advertisers and consumers alike begin discovering the true value of our Adchemy IntentMapâ„¢ technology. Judy’s experience recruiting top talent, as well as Alex’s technology expertise and product vision will be invaluable during this exciting phase of growth and expansion.”

Be Strategic With Your Workforce

Dick Beatty, professor of Human Resource Management at Rutgers University, explains how to identify your most important positions -- and get your ...

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