Dreams Partners with Hibbett Sports to Launch E-Commerce Operations
)--Dreams, Inc. (NYSE Amex: DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, has partnered with Hibbett Sports to become their exclusive online provider for team merchandise in the licensed sports category. Hibbett’s new online platform can be accessed at stadiumshop.hibbett.com and features over 130,000 unique hard and soft goods products.The partnership with Dreams marks Hibbett’s first entrance into e-commerce and creates a new revenue stream for a company with over 800 physical locations across the nation. It also represents Dreams’ first partnership with a sporting goods retailer.
The new e-commerce site consists of an assortment of hard and soft goods products in the licensed sports merchandise category, which will be sourced from Dreams’ expansive manufacturing and distribution network. Products available on the new e-commerce site include sports apparel, headwear, gifts, novelties and collectibles. The sports memorabilia manufacturing segment of Dreams, Mounted Memories, is supplying game-used, autographed and non-autographed products also available for purchase. Supported by Dreams' online marketing expertise and proven proprietary e-commerce technology, the site is designed to deliver a substantial lift in sales while providing an improved visitor experience.
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