APAC firms still grappling with social biz
21.05.12
Asia-Pacific companies are gradually moving beyond using social media just for engaging customers to integrating such tools and technologies within the organization, but it will take time before they understand what it means to transform holistically into social enterprises, observers noted.
Steve Hodgkinson, Asia-Pacific research director of IT at Ovum, said while companies may not set out to identify themselves as a social business, there is no question that enterprises in a wide range of sectors are making greater use of social networking tools in all aspects of their operations.
Describing social networking as the "thread" that links people together in real time, he said socially-enabled collaboration platforms are increasingly being adopted to boost interaction and information sharing within one's workplace. Likewise, these tools are also use for interacting with customers and partners, he added.
Hodgkinson noted that as social media was "born" in the cloud, becoming a social enterprise is all about understanding cloud computing trends and knowing how to benefit from the fact that more organizations are conducting business via cloud ecosystems.
Source: ZDNet Asia
