easyjet business strategy - information

Perfect investment - Fast Blog Finder

Please answer this, I really need some feedback on this.?

The essay is for E-business and I am meant to discuss an airline of my choice and evaluate their business model and customer interfaces. My introduction is as follows:



Critically evaluate easyjets online business model and


That is very good!

EasyJet investors back board in pay battle

“Standard Life Investments is supportive of the management team and its current strategy which we believe will deliver value for shareholders,” said the Edinburgh-based investor, which owns a 6.46pc stake, making it the largest shareholder after Sir Stelios and his brother and sister.

To impress the point, Jonathan Cobb, governance and stewardship director, is to travel to the annual meeting on February 23 where he is expected to make a speech in support of the board.

The move by Standard Life is somewhat exceptional, given its policy to only comment on how it has voted some three months after a company’s meeting takes place.

In addition, easyJet has garnered support from M&G, which controls 6.43pc, and Sanderson, which owns 4.65pc.

“We are extremely supportive of the easyJet Board, its management team and their strategy and we will be voting in favour of all the resolutions at the forthcoming AGM,” said Tim Sanderson, whose house manages $7.5bn (£4.7bn) of funds.

Stelios on how to build a brand - a BVO interview

build a brand in a tight economy ... world leaders bvo ... brand marketing sir stelios business guru easyJet easyGroup chairman chief executive ...

easyJet seeks funds to roll out ash detection radar

The images will enable pilots to see an ash cloud up to 100 km ahead of the aircraft and at altitudes between 5,000 and 50,000 ft, allowing them to make adjustments to the plane’s flight path to avoid any ash cloud. Exactly one year on from the volcanic ash cloud that closed European airspace for five days and cost the industry billions, Luton based low fares airline easyJet is pushing for funds and roll-out of detector technology....

Read more...

easyjet business strategy - Read It!


Business Strategy, A Guide to Taking Your Business Forward
250 pages
Business Strategy, A Guide to Taking Your Business Forward

It is the product, the benefit for the customer and the profit for the business. Another example of the success of a resource-based approach pursued over time is that of easyjet. easyJet: a resource-based approach easyJet is a low-cost ...

Strategies for e-business, creating value through electronic and mobile commerce : concepts and cases
626 pages
Strategies for e-business, creating value through electronic and mobile commerce : concepts and cases

The value-process framework helps to conceptualise this leap from broad strategy formulation, eg the low-cost positioning of easyjet, to the actual implementation throughout the different steps of the value chain.

E-business and e-commerce management, strategy, implementation and practice
663 pages
E-business and e-commerce management, strategy, implementation and practice

The site was designed to be well integrated into easyJet's existing business processes and systems. ... Strategy The strategy element of an e-marketing plan defines how e-marketing objectives will be achieved. Strategy definition has to ...

Operations management, an international perspective
466 pages
Operations management, an international perspective

Evaluate EasyJet's operations strategy against Hayes ef a/.'s criteria of consistency and contribution to competitive advantage (see ... The operations function seeks to provide credible support for the organization's business strategy.

Discount Business Strategy, How the New Market Leaders are Redefining Business Strategy
320 pages
Discount Business Strategy, How the New Market Leaders are Redefining Business Strategy

A good deal for the customer is sufficient justification under a discount strategy, and it would be entirely wrong to spend money on ... thereby combining the discount mass market brand of easyJet with the telecom expertise of Telco.

easyjet business strategy - News


EasyJet eyes business sector
EasyJet eyes business sector EasyJet is targeting corporate customers for the first time, offering flexible fares and more frequent services on key routes to Switzerland and France in a significant shift of strategy for the budget airline.

EasyJet to spread its wings for the long haul
The route, EasyJet's longest so far, is a risky move for the no-frills carrier, and not because airlines are cancelling flights as the Middle East goes up in flames. More it's a test of EasyJet's strategy – an ambitious expansion plan to “turn Europe

CIO interview: Trevor Didcock, CIO, Easyjet
Didcock helped shape Easyjet's strategy, and is now finishing that work in terms of IT supporting business change. Future technology will mainly focus on improving the customer experience, creating new propositions for the business traveller market and

Carolyn McCall, boss of easyJet, attacks coalition for sidelining air transport
Carolyn McCall, boss of easyJet, attacks coalition for sidelining air transport McCall's remarks, in an interview with the Observer, come amid mounting pressure on the transport secretary, Philip Hammond, over the lack of a long-term aviation strategy. A group of 74 business leaders – including the heads of Lloyds, the National

Easyjet invests £9m in government tourism marketing campaign
The funding from Easyjet is likely to target business passengers as the airline seeks to boost its sales in the corporate sector with a new strategy. Easyjet has been testing a Flexifare system since November, which offers business travellers – who