How A Drive-Thru Could Turn Showrooms Into Roadkill
21.05.12
Todd Michaud spent years leading retail technology teams for Dunkin’ Donuts and Baskin-Robbins and today serves as the VP of IT for a billion-dollar franchise restaurant company. He also runs Power Thinking Media , which helps restaurants and retailers with social and mobile challenges.
The whole concept of showrooming bothers me. I keep thinking about how retailers need to turn their retail locations into a strategic asset, rather than a burden. There is no reason retail organizations cannot duplicate (or even improve upon) the online purchase experience of their E-tailer counterparts. If traditional retailers really want to win the war against their online counterparts, I think they need to shift the battlefield from price to convenience. And nothing says “convenience” like “drive-thru,” am I right?
Leveraging brick-and-mortar stores to deliver items ordered online fast and conveniently is the biggest advantage traditional retailers
Source: StorefrontBacktalk