Dell sees strong channel role in enterprise hardware strategy
SAN FRANCISCO – Even as it launched one of its most significant line of servers, networking tools and storage arrays for enterprise customers, Dell this week acknowledged how much it will be relying on channel and vendor partners to nurture long-term relationships with corporate customers.
The one-time direct PC manufacturer announced its PowerEdge Server 12G , featuring embedded management and Express Flash, along with two EqualLogic storage arrays for mid-size organizations and what it described as a “Virtual Network Architecture” to virtualize machines in data centres. A pre-built system called vStart for Dell Private Cloud and a data warehousing appliance called QuickStart rounded out the slew of products for business clients Dell launched this week.
“It used to be about boxes and individual products,” Michael Dell told an audience of media an analysts at a launch event here on Monday. “Now it’s about challenges in their business and how to address them better and faster . . . they want choices in where their tech lives. It can be on premise, in a private cloud, a public cloud or a hybrid cloud. It’s a hybrid world – and Dell is transforming to stay ahead of this.”
“As we strive to reach our 1 billion pound target by 2014, we're focused on educating people and creating awareness on the benefits of computer recycling and how Dell makes it easy to do so.” Dell Inc. (NASDAQ: DELL) listens to customers and delivers
That business suffered a setback earlier this year when a fault was discovered leading to a recall. Leading computer makers, including HP, Dell, Samsung and Lenovo had to halt sales of some machines in February because of problems with certain Intel
