"Business is also a design"
21.05.12
Q- How can you apply design to businesses? We often hear design being used for products. Please clarify.
Design needs to be thought of more broadly than just about products.
Design shapes our world and mediates our experience of it. Most of our day is designed. Our conversation over coffee, our walk down the road, our saris and cell phones.
Business is also a design. The design of economies, local or global and the design of organizations provide a frame on which a canvas of action can bepainted.
The design of business is changing. Worldwide people are requiring more than good products and good investment returns. They are also requiring assurances that business protects and preserves. No one wants to buy from companies that defraud or exploit or engage in practices that put human health or our environment at risk.
Design understands risk and reward. Good design manages risk by carefully selecting materials and methods. Strategic design saves money, adds value and builds a trust mark as well as a brand mark.
Source: Times of India