Switchfast Technologies Launches New Marketing Subsidiary, Simple Machines ...
21.05.12
Chicago, IL (PRWEB) February 15, 2012
Switchfast Technologies is proud to announce the launch of its new marketing subsidiary, Simple Machines Marketing. A full-service business marketing consultancy, Simple Machines Marketing helps businesses of all sizes research, plan, and execute strategic marketing campaigns and initiatives.
A prominent name on the forefront of the Chicago small business technology world for over 10 years, Switchfast Technologies began to offer marketing services to small and medium sized businesses in 2010. As business increased and the demand became higher, it made sense for Switchfast to divide its technology and marketing brands by launching Simple Machines Marketing as a wholly-owned subsidiary.
Simple Machines Marketing’s philosophy revolves around an objective, bottom-up approach to planning and strategy, where information is used to identify opportunity before plans are made and the creative process has begun. “Many businesses start thinking about their marketing strategies by coming up with channels to try,” said Tom Winters, President of Simple Machines Marketing. “But that’s putting the cart in front of the horse. Like a machine, each component of the marketing process has to work in concert for it to be productive.”
Source: PR Web (press release)