Salkic: “Operators in the Middle East have consistently driven innovation”
21.05.12
Fifteen years ago we started with voice, so that’s how mobile operators started selling their services. Today though, we have a huge demand for data traffic. The big question is how are mobile operators going to deal with that? Under the current explosion of mobile broadband traffic, mobile operators are likely to face significant increases in operational costs. While data traffic is growing exponentially in many markets, competition is driving ARPUs down. Mobile operators are under pressure to cut, or at least control, OPEX to stay profitable, even in the short term.
The main question is how to carry larger volumes of traffic, support a higher number of users and improve the mobile broadband experience through faster download speeds and better indoor coverage, but without requiring costly network expansion?
The potential strategic solution is to use new innovative business models. Mobile operators need to unlock new revenue streams with a win-win ecosystem of devices, 4G services, applications and cloud strategy.
Source: Telecoms.com (blog)