I'm into branding, marketing and advertising. Can anybody recommend me some magazines to read which cover these areas? I subscribed to BusinessWeek before and they're mostly on business strategies, financial performance, etc, which are not really my interests.
Try AdAge. That's a REALLY good one. I'd be interested in others to try myself! Good luck!
A special audit of Olympus in December, led by a former Japanese Supreme Court judge, detailed $1.7 billion of hidden losses from failed investments in the 1990s by the company. The report blasted the culture of the company that allowed the losses to be disguised in dubious fees and overvalued payments for companies, as well as the tight control of Kikukawa. "The management was rotten to the core, and infected those around it," the panel's report said.
The scandal has been an embarrassment to Japan Inc. and came at the end of a difficult year punctuated by a strong yen, which has eroded profits of Japanese multinational companies, and the March 11 earthquake, tsunami and nuclear disaster.
"I actually see this as a turning point for corporate Japan. Up until now, this would have been glossed over or swept under the rug. People would have ignored this," said William Saito, a member of the Japan Prime Minister's special commission on National Strategy and Policy.
"That this is such a commotion now, I think a lot of businesses understand that in order to get global respect, one needs to address this issue," Saito said. "They're on notice and will have to change because of that."
... campbell ... businessmansencyclopaedia ...
s recommitment to low prices and broad assortment has been tied in tightly with in-store elements both by putting associates in the commercials and through signage incorporated through stores including along the newly reinstalled Action Alley... As it returns to its older form, Walmart is applying that operations sophistication it has developed over the years by, for example, promoting localization by allowing store managers to select as many as 30% of Action Alley items to satisfy local......
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316 pages |
American Business Magazines, Upside, Strategy+business, Forbes, Latinfinance, Design World, Az Business Magazine, Red Herring Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. |
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209 pages |
HR strategy, creating business strategy with human capital This new edition includes: Updated case studies to demonstrate how strategies work in different organizational contexts Thorough revision throughout to incorporate the latest theories, developments, tools and measures Increased focus on the ... |
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Report on business magazine Report on Business Magazine occasionaUy includes secnl ships in some issues. ... In his single-minded battle against inflation, Crow appeared to be a man with but a single idea, a single strategy and a single weapon. |
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256 pages |
Marketing in the Age of Google, Your Online Strategy IS Your Business Strategy This is the search marketing bible for senior executives looking to grow their business." --LEE ODDEN, CEO, TopRank Online Marketing In the age of Google, your customers are searching. Will they find you? |
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975 pages |
Strategy, Process, Content, Context, An International Perspective In line with this decentralized approach, Sanoma has even encouraged the divisions to set up their headquarters wherever it makes business sense. This has led Sanoma Magazines to select a location close to Amsterdam's Schiphol airport ... |
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Vertex Chief Technology Officer Garners Leadership Award (BUSINESS WIRE)--Vertex Inc., the leading provider of corporate enterprise tax solutions, is pleased to announce that the company's chief technology officer, John Viglione, has been recognized by SmartCEO Magazine with the 2011 SmartCXO Award. |
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Implementing a Mobile Strategy as an Independent Publisher Including a clean, mobile-friendly version of your Web site and smart re-direction based on agent is the overall foundation of any mobile strategy. Looking at applications across various platforms if they fit your business model is essential as the |
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Two local business leaders to speak at green conference Steve Klein, general manager of Snohomish County Public Utility District, joins a panel called Green Washington Award Winners: Best Sustainable Business Showcase. Other panelists are Leslie Helm, editor of Seattle Business Magazine; Stephen Grose, |
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Magazine names AGL one of Atlanta's fastest growing companies Founded in 2007, AGL says it focuses on providing a high level of customer service to a limited number of high-volume shippers, a business strategy that helped its revenue top $100 million in 2010. The company's services include ocean and air logistics |
Mobile, Ala., ranked No. 10 small city of the future by magazine
Rankings were compiled using numbers and judges' opinion to rank cities on their chances for attracting foreign investment, economic development and business expansion. "This ranking is further proof that Team Mobile's strategy for attracting foreign
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HR Magazine - Social media and recruitment: time for a coherent HR strategy? #Business 
Branded Business Apps Submits Four New Mobile Apps - Virtual-Strategy Magazine 
RT @: Bill Taylor, founder of Fast Company magazine discusses business strategy. 
FYI: Agenda to Focus on Building Business Agility through People at Bersin ... - Virtual-Strategy Magazine - 
@ Bill Taylor, founder of Fast Company magazine discusses business strategy. 
"Brands' lovers perceive some of the best as well as an expert taster perceives the aroma of a good coffee."
