Book Review: Christopher Barger's Social Media Strategist
When you think of GM, what do you think of? The folks in Detroit probably hope your answer is, “Wow, what an amazing comeback!” But more likely than not, your blink reaction is, “Oh yeah – Government Motors.” As General Motors declared bankruptcy and the world seemed like it was going to end, at least so far as the American auto industry was concerned, there were people working in the world of social media to try to preserve any positive opinions about the company that could be mustered. One of those people was Christopher Barger.
So when I tell you that Barger has written a book pulling largely from his experiences in the “war room” during the time of GM’s meltdown, you can understand right off the bat that barring anything else, this is going to be a book that is authored by someone who is not blowing smoke.
Who is this book is for?
In the introduction, Barger notes that this book is for people who work within large companies or who consult with very large companies. Because his experience has been with IBM and GM and because his advice is presented through that prism, that makes sense. However, I have to tell you that this book provides valuable insight into the online world and its relationship with business no matter what the size of your company. Working backwards from the final chapter, which details how Barger and his team handled the online world during the week after the bankruptcy announcement, you see how all of the following are integral to business and social media success:
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It's not a perfect leg by any means, bunching in the same space we would expect it to bunch in, but a tricky detour tests each team's sense of strategy and delineates between those who are letting the game control them and those who are looking to take
