New Face of Multicultural Marketing: NBA, Pepsi, Kellogg's, Walmart to Share ...
New York, NY (PRWEB) February 15, 2012
Marketing leaders from the NBA, Pepsi, Walmart, Kellogg’s MillerCoors and other top U.S. companies will share challenges and successes in developing strategies that resonate with the country’s expanding multicultural consumer base at the 2012 Multicultural Marketing Summit, March 26-27 in San Francisco.
Marketers are much more aware of the significant opportunity that the varying demographic groups present and realize that they can no longer afford to neglect the combined buying power of various cultural groups. To appeal to these highly lucrative and diverse audiences, many marketers are abandoning traditional mass-marketing practices in favor of tightly-focused, multicultural marketing efforts. Companies are developing innovative marketing strategies to strengthen the bond with current customers of varying cultures while reaching and prospective ones. The two-day event, organized by World Research Group, will feature sessions designed to address initiatives with African-Americans, Asian-Americans and Hispanics-Americans. A case-study from Kellogg on how it integrates a multicultural strategy into its marketing efforts How the NBA has succeeded in their efforts to grow their fan base by utilizing effective strategies for Hispanics How Walmart succeeded in its efforts to effectively market to various segments in these post-recession times engage recession-struck, web-connected consumers throughout the purchase journey Leveraging the census results to build a stronger, ROI-centered plan for various ethnic groups Translating the data into comprehensive strategy: The science behind the numbers Reaching out to a second generation of Hispanics: Avoiding misrepresentation and ensuring the success of your marketing campaign by conducting accurate market research Overcoming the complexity of marketing to Asian-American community by successfully segmenting the market
Prior to joining On Deck, Katzenberg spent several years as a consultant specializing in strategy and business development, operational ramp, and fundraising for early to mid-stage companies. Most recently he worked with Swift Financial, a branchless
Recent programmes include supporting a business whose products are coming to the end of their life and needs ways of evaluating a strategic plan and a complementary manufacturing strategy; a multi-site company which wants best practices that will
RT @: Check it out: . P&G’s McDonald: Sale of @ to Kellogg’s “excellent development” that creates shareholder value.
RT @: Check it out: . P&G’s McDonald: Sale of @ to Kellogg’s “excellent development” that creates shareholder value.
RT @: Check it out: . P&G’s McDonald: Sale of @ to Kellogg’s “excellent development” that creates shareholder value.
RT @: Check it out: . P&G’s McDonald: Sale of @ to Kellogg’s “excellent development” that creates shareholder value.
Didn't take too long to find another buyer. P&G To Sell Pringles Business to Kellogg’s 
