Almost all domestic markets in all domestic industries are becoming increasingly competitive and saturated; as a result, international growth seems to be the only way to grow a domestic business, so some international strategy is needed. In addition,
The name PeoplExpress conjures up thoughts of cheap fares, packed planes and bare-bones service.
If regulators agree, the name will be back this summer, attached to an airline that hopes to borrow from the old playbook while avoiding some of the mistakes that doomed one of the pioneers of the no frills airline business.
PeoplExpress Airlines announced Monday that it will be headquartered at Newport News-Williamsburg International Airport in southeastern Virginia. The airline plans to offer flights on the East Coast this summer. But a successful launch is far from a sure thing. It still needs approval from the U.S. government. And it still needs to secure financing.
Initial destinations are expected to be Pittsburgh, Newark, N.J. and West Palm Beach, Fla. Chief Operating Officer Michael Morisi, who worked at the original airline, says the airline won't ever fly to large cities served by other airlines. The original PeoplExpress called overexpansion one of its fatal mistakes. At the time, Morisi was responsible for opening up several domestic and international destinations, including London and Los Angeles.
www.essec.edu | Ashok Som, Professor and Associate Dean of the Global MBA gives his course about International Strategy and Management. ESSEC ...
With more than 30 years’ experience of helping people in industrial/b2b markets find answers to the most challenging of questions, we are ideally placed to offer advice, propose solutions and devise strategies for future business growth and... B2B International is a leading business-to-business market research consultancy. B2B International specialises in obtaining market information direct from the people who matter — businesspeople, industry experts and customers — in order to answer the most difficult questions facing your business.
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