Augmented reality and HR – is it just a gimmick or does it have real utility?
Aurasma current sponsors of Tottenham Hotspur Football Club create augmented reality experiences which allow you to create more meaningful relationships between fixed objects and locations. It’s not that we want to compare a Tottenham player to an object but you get the meaning. [Disclaimer - article has been written by Arsenal fans].
Large brands such as Bentley, M&S and Elle are also embracing augmented reality through Aurasma.
So immediately the potential for marketing is apparent. AR can make products come alive for the consumer to interact with. For example, take a magazine ad for jeans. Through AR, you can now choose different colour jeans on a model to see what it looks like.
An area that immediately springs to mind as being able to benefit from the immersive experience of AR is gaming. For example, one of Skill-Pill’s first clients Qualcomm has been a big driver of augmented reality over the years, using it to bring back the classic 80’s & 90’s game Rock ‘Em Sock ‘Em. So far, so fun.
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