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Aflac raises $750 million, converts notes to yen, will pay off $347 million in ...

New Jersey-based A.M. Best Co., an insurance rating firm, has given both of the Aflac notes a debt rating of “A-” and called their outlook for repayment “stable” based on the supplemental health and life insurer’s strong financial position.

“Aflac’s overall financial leverage is expected to drop back below 25 percent following the repayment of the Samurai notes, while interest coverage should remain in the high teens, driven by the company’s strong operating earnings profile,” A.M. Best said in an investor note.

Aflac said it swapped $400 million in senior notes with an interest rate of 2.65 percent to 30.9 billion in yen notes with a rate of 1.22 percent. They mature in 2017.

Another set of notes, valued at $350 million with a 10-year fixed rate of 4 percent in the U.S., have been converted to 27 billion in yen notes with a rate of 2.07 percent.

“It does make sense because it adds to our financial flexibility,” Wilkey said. “It generates a lot of money. It makes sense to be able to do this at this very low interest rate.”

Paul Amos, Aflac: Growing & Changing

Aflac has been on Fortune's list of the 100 Best Companies to Work For for 12 consecutive years and has seen sales increase by $250 million to ...

Aflac 'Quacks' the Facts in Largest Push Yet | Adweek

The initiative, built around a “You Don’t Know Quack” challenge to consumers, reduces Aflac’s traditionally heavy use of TV. Aflac will continue to feature its signature duck—albeit in a new animated form—but the company is using 45 different... Those elements include: "Reverse dialogue" YouTube challenge, where consumers will be asked to tell Aflac what the company does....

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International Business
716 pages
International Business

International Business Strategy in Action Foreign markets often offer more lucrative opportunities than do domestic markets. ... Prior to 2000, few people in North America had ever heard of Aflac Inc. of Columbus, Georgia.

Harvard Business Review on Aligning Technology with Strategy Harvard Business Review on Aligning Technology with Strategy

Katz hired Mike Slone, an interactive development veteran, to head up social engagement in the new marketing strategy. ... IT Prodding and Support at Aflac Gerald Shields, the chief information officer of the supplemental insurance ...

Exploring marketing research
698 pages
Exploring marketing research

But, how has the duck's favorable fan status affected AFLAC's business performance? Certainly, AFLAC's marketing strategy goes beyond creating the most popular duck since Donald! Through its thirty year history, AFLAC, like other firms, ...

Contemporary Marketing
784 pages
Contemporary Marketing

The ads feature the Aflac duck in a variety of business settings, including a hospital nursery, the garage of a car mechanic, ... 2 List the major advertising strategies. 3 Describe the process of creating an advertisement.

Standard & Poor's creditweek Standard & Poor's creditweek

Protective, a specialist in acquiring run-off companies and closed books of business, has improved its scale to potentially ... (AA/Watch Neg/A-1 + ), which pursues a similar strategy, are in a position to contribute to a more rational ...

aflac business strategy - News


Famous Trademarks: Dilution Versus Confusion
Branding strategy and trademark protection are critical to the success of a business. Trademarks surround consumers every day and help them to make valuable and informed decisions about the goods and services that they purchase.

Six random social media #FAILS
Six random social media #FAILS Insurance company Aflac, with a majority of its clients in Japan, promptly sacked Gottfried as the voice of their mascot Aflac duck. The Dr Pepper campaign got Facebook fans to download an app to give up control of their Facebook status updates under

Apple Can Learn From PlayBook's Poor Reviews
(Note, in the same article, Aflac CIO Gerald Shields referring to the "limitation" of the iTunes store.) I caught up with Carolina Milanesi, research VP for mobile devices at Gartner, and asked for her opinion on what all this data means.

Bill Nygren's Quarterly Shareholder Letter and Commentary
Ditto for trades, business partnerships, ticket sales strategies, and other decisions. Making mistakes was acceptable. Failure to learn from those mistakes was not.” It is surprising to me how few companies rigorously analyze the results of their past

Data-Driven Marketers: We have Nothing to Fear, but Fear of Social Media Itself
That's not to say your business needs to set up a command center. What can be learned from Dell is their decision to not only realize they needed to be involved in social, but that they needed to take social seriously, set up a strategy to handle the