Engage Your Employees, Educate Your Frontline, Increase Your Profits
Claudia and her team identified the knowledge, skills and attitudes her sales staff needed to communicate sustainability to customers. Realizing that a “Sustainability 101” approach wouldn’t suffice, the team built a series of interactive e-learning modules that distinguish the life-cycle characteristics of the company’s diverse product offering. The flexibility of the e-learning platform enabled the company to create updated online learning modules as new content becomes available.
The tool taught salespeople how to communicate sustainability concepts to customers with differing values, and distinguish Eco-Products recycled and compostable features for the market. Claudia commented, “The program provided a practical training on how to communicate the importance of sustainability to different types of customers.”
To encourage participation, and track employees’ progress through the educational material Eco-Products then implemented an incentive structure, rewarding salespeople who completed the training. By engaging employees and customers and extending their commitment to sustainability beyond their headquarters, Eco-products not only captures the eco-premium, but is enjoying improved worker productivity.
Of course, the same curriculum can often be delivered with different instructional strategies. Over the years curriculum developers have sought to improve textbooks, teacher skills, software and other technological aids within the context of the
For example, we need to establish a strategy through which CSR is monitored. Mr Chairman, it is not my business to tell my fellow Sierra Leoneans what to do to transform our nation, yet it is incumbent on me to have my say on national transformation;