International Expansion a Key Theme of Catalyst Europe
London, UK - 22 March 2012 - ChannelAdvisor , a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that internationalisation will form a key theme of this year's Catalyst Europe conference.
"Increasingly we are hearing from our customers that going global is an important focus, and with cross border trade expected to account for 20% of e-commerce by 2017, this is a really important theme for online retail," commented Seamus Whittingham, ChannelAdvisor's managing director for EMEA. "We are bringing together the key players in e-commerce, ensuring all retailers can identify and implement an international strategy that will work for their business."
Day one of Catalyst Europe will comprise of the Catalyst Academy, a series of educational workshops with practical tips for online retailers. An internationalisation-specific workshop entitled "International Expansion: Breaking Down Borders" will be a starting point for retailers considering taking their business abroad. More specific sessions on topics such as payments and back office integration will provide retailers with precise details on expansion processes. The second day of the Catalyst conference will include an in-depth keynote panel discussion on the changing face of the global retail landscape and how retailers can adapt.
