There's Plan A, and then there's the plan that will become your business
We need a word that captures the specific sort of pain entrepreneurs feel when their carefully developed startup ideas are met with blank indifference. All that time. All that effort. And it adds up to ... this?
" Running Lean " author Ash Maurya ( @ashmaurya ) doesn't have that word, but he may have something better: a method for avoiding the pain altogether. In the following interview, Maurya explains how the Running Lean process helps startups iterate from flawed "Plan A" ideas to products people want.
What is Running Lean?
Ash Maurya: Running Lean is a systematic process for quickly vetting and building successful products. Most entrepreneurs start with an initial vision: their "Plan A." Unfortunately, most Plan A ideas don't work. Running Lean helps entrepreneurs iterate from their initial Plan A to one that works — before running out of resources.
The biggest problem with digital is that companies don't focus on it completely. One has to focus on being who you are and then using it effectively. Q) You bought novice concepts like “Com-vergence”, “A Brand Strategy Called 'Purpose” et al.
